Every SINGLE brand started in a local, independent store. Here's our recommendations for how to do so.
Like most things, simple is better. We’re going to outline the handful of things that should be a focus in the early days.
Just because you can't afford to purchase data doesn't mean you should fly blind. Here's how to figure where your product fits into the broader marketplace...at almost no cost.
A miniseries full of insights and actionable tips for brands looking to expand their retail footprint.
Typically, fundraising is a long, arduous process, and we've seen it made worse by a weak presentation. Let's focus on the 10 elements your pitch deck needs for investors to take you seriously.
If you only use them to tell you what’s on the shelf, you are missing the opportunity to increase ROI.
Fundraising does not have to come at the expenses of your values or mission. Let's talk about two different governance structures that protect your purpose.
The world of third party apps is dizzying. There are thousands and so many of them are great. To make things easier on you, we’ve highlighted 7 that we love and the top CPG companies are using.
AKA soul searching 101. A little emotional planning goes a long way when you're starting a CPG business.
Deductions are typically the main point of contention between brands and their distributors. Let's outline the key things you need to be thinking about.
Every brand is doing R&D. However, most don’t realize that they can actually get paid for it. Let's talk about how.
Each January brings fresh marketing perspectives. Shauna Armitage talks about what you need to be doing in 2021.
Designing food and beverage packaging is definitely an art. However, there are some things that are critical to think through prior to engaging a creative resource.
Most brands operate under the assumption that more stores = better but that’s not always the case. Let's talk about why.
Many brands think Research & Development is an elusive process, reserved for scientists running around in lab coats. Spoiler alert: it's not.
We took a look at a bunch of companies to start building out some benchmarks to help you on your growth journey.
So, you’ve got an awesome idea for a beverage. You’ve made a few test batches at home, your friends think it’s amazing, and now you’re ready to scale it up. Let’s talk about what’s next.
Your site is up and running. Orders are flowing in … but wait a second — now you have to ship it. Lots of it. Over and over again. Let's talk about 3PLs.
Traditional shipping methods rely on highly manual processes and fragmented supply. Digital freight marketplaces use tech to create efficiencies which means lower costs for you.
The largest, most successful brands all use data to make better decisions. As a small brand, you may think data is a luxury. We couldn’t disagree more.
As a young brand, while you definitely need to invest in your product, you can’t forget creative, engaging content.
While brands/founders are often enamored by raising venture capital, there are lots of other options. Let's talk about them.
Ever wonder why it seems like your brand never has any money? Chances are it's, at least in part, due to a lack of communication.
$1,000 per month is a small marketing budget—but it’s probably on the high end of what most young CPG brands have to invest into their growth. Here's how you make it work.
(Almost) everything you need to know about co-packers.
Your customers want to know you. And they know when you’re faking it. It's all about telling an authentic story.
In-store promotions are a necessary piece of the marketing puzzle for CPG brands. However, understanding the different ways they get charged creates a lot of confusion.
In a world where more capital is flowing into the CPG space than ever before, why does it still seem so damn hard to raise money?
“Founders” have been unfairly positioned as mythical stewards of magical value creation, and the result is that many feel that they must bear that burden from origin to exit.
We find ourselves in a time of extreme data polarization unlike any time in history — a time when only the largest CPG brands have access to the data that enables them to understand their consumer.