Knowledge Share

As a young brand, while you definitely need to invest in your product, you can’t forget creative, engaging content.

Guest Post: The H Hub

While brands/founders are often enamored by raising venture capital, there are lots of other options. Let's talk about them.

Guest Post: The Kickfurther Team

Ever wonder why it seems like your brand never has any money? Chances are it's, at least in part, due to a lack of communication.

Kevin Mannering

Spec sheets can be a drag but they don't have to be. We built one and are giving it away for free.

Ed Davidson

(Almost) everything you need to know about sourcing ingredients.

Adam Pollack

It’s time to assess your brand marketing and positioning.

Guest Post: Christie Lee

$1,000 per month is a small marketing budget—but it’s probably on the high end of what most young CPG brands have to invest into their growth. Here's how you make it work.

Guest Post: Shauna Armitage

(Almost) everything you need to know about co-packers.

Guest Post: Sherpa CPG

Your customers want to know you. And they know when you’re faking it. It's all about telling an authentic story.

Guest Post: The Parsnip Team

In-store promotions are a necessary piece of the marketing puzzle for CPG brands. However, understanding the different ways they get charged creates a lot of confusion.

James Mannering

In a world where more capital is flowing into the CPG space than ever before, why does it still seem so damn hard to raise money?

Zach DeAngelo

“Founders” have been unfairly positioned as mythical stewards of magical value creation, and the result is that many feel that they must bear that burden from origin to exit.

Zach DeAngelo

Are we creating companies with the sole intent to sell and is this a bad thing for long-term value?

Zach DeAngelo

We find ourselves in a time of extreme data polarization unlike any time in history — a time when only the largest CPG brands have access to the data that enables them to understand their consumer.

Zach DeAngelo