Knowledge Share

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The Ultimate Content Checklist For New BrandsThe Ultimate Content Checklist For New Brands

As a young brand, while you definitely need to invest in your product, you can’t forget creative, engaging content.

The Various CPG Fundraising Options Explained and ComparedThe Various CPG Fundraising Options Explained and Compared

While brands/founders are often enamored by raising venture capital, there are lots of other options. Let's talk about them.

Growing a Brand on $1k per MonthGrowing a Brand on $1k per Month

$1,000 per month is a small marketing budget—but it’s probably on the high end of what most young CPG brands have to invest into their growth. Here's how you make it work.

2020 Outlook on Consumer Brand Marketing2020 Outlook on Consumer Brand Marketing

Your customers want to know you. And they know when you’re faking it. It's all about telling an authentic story.

In-Store Promotions ExplainedIn-Store Promotions Explained

In-store promotions are a necessary piece of the marketing puzzle for CPG brands. However, understanding the different ways they get charged creates a lot of confusion.

Raising Money on the RealRaising Money on the Real

In a world where more capital is flowing into the CPG space than ever before, why does it still seem so damn hard to raise money?

The Mythical Founder ParadigmThe Mythical Founder Paradigm

“Founders” have been unfairly positioned as mythical stewards of magical value creation, and the result is that many feel that they must bear that burden from origin to exit.

It's Time For a Data RevolutionIt's Time For a Data Revolution

We find ourselves in a time of extreme data polarization unlike any time in history — a time when only the largest CPG brands have access to the data that enables them to understand their consumer.