Just because you can't afford to purchase data doesn't mean you should fly blind. Here's how to figure where your product fits into the broader marketplace...at almost no cost.
Typically, fundraising is a long, arduous process, and we've seen it made worse by a weak presentation. Let's focus on the 10 elements your pitch deck needs for investors to take you seriously.
Fundraising does not have to come at the expenses of your values or mission. Let's talk about two different governance structures that protect your purpose.
The world of third party apps is dizzying. There are thousands and so many of them are great. To make things easier on you, we’ve highlighted 7 that we love and the top CPG companies are using.
Deductions are typically the main point of contention between brands and their distributors. Let's outline the key things you need to be thinking about.
Designing food and beverage packaging is definitely an art. However, there are some things that are critical to think through prior to engaging a creative resource.
So, you’ve got an awesome idea for a beverage. You’ve made a few test batches at home, your friends think it’s amazing, and now you’re ready to scale it up. Let’s talk about what’s next.
Your site is up and running. Orders are flowing in … but wait a second — now you have to ship it. Lots of it. Over and over again. Let's talk about 3PLs.
Traditional shipping methods rely on highly manual processes and fragmented supply. Digital freight marketplaces use tech to create efficiencies which means lower costs for you.
The largest, most successful brands all use data to make better decisions. As a small brand, you may think data is a luxury. We couldn’t disagree more.
$1,000 per month is a small marketing budget—but it’s probably on the high end of what most young CPG brands have to invest into their growth. Here's how you make it work.
In-store promotions are a necessary piece of the marketing puzzle for CPG brands. However, understanding the different ways they get charged creates a lot of confusion.
“Founders” have been unfairly positioned as mythical stewards of magical value creation, and the result is that many feel that they must bear that burden from origin to exit.
We find ourselves in a time of extreme data polarization unlike any time in history — a time when only the largest CPG brands have access to the data that enables them to understand their consumer.
