Typically, fundraising is a long, arduous process, and we've seen it made worse by a weak presentation. Let's focus on the 10 elements your pitch deck needs for investors to take you seriously.
So, you’ve got an awesome idea for a beverage. You’ve made a few test batches at home, your friends think it’s amazing, and now you’re ready to scale it up. Let’s talk about what’s next.
Fundraising does not have to come at the expenses of your values or mission. Let's talk about two different governance structures that protect your purpose.
In-store promotions are a necessary piece of the marketing puzzle for CPG brands. However, understanding the different ways they get charged creates a lot of confusion.
Demand is at an all-time high for consumer products but…persistent supply chain disruptions are still the norm. Is help on the way 2022? Spoiler alert: it might be.
Ever wonder why it seems like your brand never has any money? Chances are it's, at least in part, due to a lack of communication.
Your site is up and running. Orders are flowing in … but wait a second — now you have to ship it. Lots of it. Over and over again. Let's talk about 3PLs.
The largest, most successful brands all use data to make better decisions. As a small brand, you may think data is a luxury. We couldn’t disagree more.
The world of third party apps is dizzying. There are thousands and so many of them are great. To make things easier on you, we’ve highlighted 7 that we love and the top CPG companies are using.
Just because you can't afford to purchase data doesn't mean you should fly blind. Here's how to figure where your product fits into the broader marketplace...at almost no cost.
Designing food and beverage packaging is definitely an art. However, there are some things that are critical to think through prior to engaging a creative resource.