In-store promotions are a necessary piece of the marketing puzzle for CPG brands. However, understanding the different ways they get charged creates a lot of confusion.
“Founders” have been unfairly positioned as mythical stewards of magical value creation, and the result is that many feel that they must bear that burden from origin to exit.
We find ourselves in a time of extreme data polarization unlike any time in history — a time when only the largest CPG brands have access to the data that enables them to understand their consumer.
