More Stores ≠ Better

More Stores ≠ Better

The Questions You Need to Ask Prior to Opening More Stores

Why am I interested in opening new stores?

Does it require a new distributor (or distribution center) and what are those costs?

What are the promotional requirements and are they in excess of my standard plan? 

What options are available for promoting my product to this retailer’s customer base aside from promotional discounts? Do these options make sense for my product?

Does this retailer have a customer base that would be interested in my products?

What is the velocity hurdle rate and how does that compare to my previous performance elsewhere?

Are my existing retail partners in good shape, or am I underperforming and are resources better spent fixing those before expanding?

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