Customer Persona Outline

Customer Persona Outline

While the customer may not always be right, you still have to start with them. All too often founders start with only the product. Even worse, many brands assume customer identification is the responsibility of social media algorithms...

This is not a winning a strategy. You need to outline who your customer is, as early as possible, in detail.

That persona will likely change, over time, as you get more data or your brand/products evolve. However, you need a "North Star", especially in the early days.

Below is a good template to get you started.

This was from a brand that was creating globally-inspired spice kits, sold exclusively online, for home cooks in smaller markets with more limited access. 

Name

Background

Demographics

Identifiers

Influencers

Preferred channels

Goals 

Challenges

How we help 

Marketing keywords 

Real quotes 

Common objections