There are a variety of different ways to raise money. In fact, that’s a whole other blog post.
Typically, fundraising is a long, arduous process, and we've seen it made worse by a weak presentation.
So, we’re going to focus on the 10 elements your pitch deck needs for savvy investors to take you seriously.
Your wish is our command.
This is sometimes referred to as a “company profile.” This only needs to be a few lines that clearly articulate what your company is all about.
This is a little long, but, overall, a good example from Starbucks:
The best products solve painful problems for a specific group of people.
It's here that you could also address who your target customer is. PLEASE don’t say "millennials". As noted above, be focused. You can always expand the customer base once you’ve gained trust and loyalty from a passionate core.
Ideally, you are leveraging a current trend with momentum. In other words, the market is big and growing.
If you’re in well-known stores, mention that. If you’re only sold online, can you show solid growth? An attention to velocity here is particularly compelling.
Often displayed like a table where your product checks all the boxes and your competition does not.
This looks like a slide with a bunch of press logos on it or screen grabs of online articles/features. If social media is more of a bright spot, you can focus on that instead.
If something has worked already, mention that.
For instance, when we launch in a new store, we do 3 demos/week for the first 4 weeks, then do a 20% off promotion once/quarter. With previous efforts, we've seen an x% increase in sales.
Highlight COGS and depict actual and projected revenues on the same slide. At earlier stages, the numbers are not quite as important as your ability to logically outline a trajectory that makes sense.
Don't ask for a range of money. Ask for a specific amount and demonstrate how you will invest those funds.
The main buckets, typically, are:
A good pitch deck alone isn’t going to compel an investor to partner with you, but a bad one will definitely turn one away. It should...
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