7 Ecommerce Apps The Best CPG Brands Use

Guest Post: The PCR Team

With direct to consumer now being the primary way brands launch, it's critical to nail that experience. The amount of third-party apps out there to help round out and optimize your Shopify store is at an all-time high. Most of them are in reasonably priced for the value they provide so you're doing yourself a disservice if you're not taking full advantage.

In this post, we'll outline our 7 favorites (+7 in more bonus ones available via the form below).

Gorgias 

Primary Purpose

Customer Support

Overview

Gorgias gives you a true all-in-one help desk experience across email, live chat, phone, Facebook, Instagram, and your contact us page in one unified view to streamline your support tickets. Use templates, automation, rules, and macros to cut support time. 

Unlike Zendesk or Freshdesk, Gorgias has a powerful integration with Shopify and Shopify Plus, so that you can see order details for a customer and refund, cancel, duplicate orders without leaving the app.

Pricing 

From $60/month, 7 day free trial

ShipUp

Primary Purpose

Customer Support

Overview

ShipUp follows your packages in realtime to create a seamless, transparent, and branded delivery experience. Send notifications to your clients, redirect them to branded tracking pages, and proactively manage potential delivery incidents with their customer service integration.

Pricing

From $75/month, 14 day free trial

Klaviyo

Primary Purpose

Email

Overview

Klaviyo allows for seamless communication across email, SMS, and other owned channels using it’s intelligent segmentation and automation capabilities. It easily integrates with the leading platforms allowing for accurate and efficient marketing.

Pricing

Based on size of email database, Free up to 250 Users

ReCharge

Primary Purpose

Subscription 

Overview

ReCharge allows for clear and easy subscription management that flows naturally into your eCommerce front-end. Subscriptions encourage lifetime value (LTV) growth, reduce customer acquisition costs (CAC), and build a loyal customer base.

Pricing

From $60/month

Yotpo

Primary Purpose

Loyalty + Reviews

Overview

Yotpo offers solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing. They’ve really cornered the market when it comes to user-generated content (UGC), social proof, and average order value (AOV) boosting.  They integrate seamlessly into most marketing technologies, making onboarding easy.  

Pricing

Free plan up to 50 orders monthly and then custom pricing above that.  

Glew.io

Primary Purpose

Reporting

Overview

Glew helps you see data from all the apps and tools you use - including Shopify, Facebook, Google Analytics, Google Ads, Klaviyo, Mailchimp, ReCharge and more - in one place, for smarter, streamlined reporting, so you can identify opportunities, take action and see results - faster. Use the platform to identify your most valuable customers and develop targeted marketing strategies, know which of your marketing channels drives the best ROI, and understand which products sell best across customer groups and channels. 

Pricing

10 day free trial, custom pricing after that

BrightFlow

Primary Purpose

Finance

Overview

BrightFlow seamlessly integrates all financial data to provide a real-time, visual view of your business across Shopify, Amazon and other platforms. Don't wait until the end of the month to see your data. Get real-time reporting into the timing and future state of your financial metrics

Pricing

From $39/month, 21 day free trial

A little more about PCR

PCR is a digital strategy and consulting firm helping mid sized consumer brands scale and grow through conversion rate optimization.  We drive higher conversions and increased retention by focusing solely on UI/UX and Email Marketing.  

Learn More About Them Today