With our team of industry experts, and our Pitchable sales management suite, we give brands the edge they need in today's changing retail environment.
from grocery and tech backgrounds who are working together to reinvent how better-for-you brands grow in retail.
that the current infrastructure to grow brands in retail does not meet the demands of today’s rapidly changing landscape.
by our mission to help better-for-you brands take market share from incumbents.
Identifying the addressable market
Pricing and Positioning analysis
Identifying timelines and building out the sales plan
Comprehensive 2-year cost estimate for launching in retail
Soliciting new business and growing existing business in the 3 core channels
Managing all sales infrastructure
Industry leading transparency into sales efforts
Customized support strategies by retailer
Admin support for your retail and distributor customers
Relationship managements for active accounts
3PL
IMS
PO Tracker
Freight Tracker
Intake and communication with 3PL
Document Control
Order and Freight Dataset
Issue resolution
Book the carrier
Track and communcate through the process
Integration with production planning
Maintaining inventory out via IMS
Predictive analysis
Freight cost reduction
Carrier selection
On time delivery
Detention reduction
Fill rate improvement
Promotional buy rate monitoring
Authorized Promotions
Ad Fees
Freight charges
Distributor marketing programs
Grouping deductions by distributor and type for easy analysis
Exportable to .csv instead of individual pdfs
Identify which deductions were not authorized
Dispute on your behalf
Never miss an unauthorized deduction again!
Identifying the addressable market
Pricing and Positioning analysis
Identifying key contacts and review timelines
Building out the sales plan
Utilize distributor datasets, PO’s, and POS data (if available) to uncover velocity
See how those velocities track to the sales plan
Monthly plan updates and strategy calls
Pricing and promotional adjustments to grow velocity
Expanding the map to grow PDFs
Rodeo has decades of CPG experience, and it shows. They know all the nuances of this very nuanced industry. They've helped us land large national accounts. Equally importantly, they’ve steered us away costly decisions. As the cherry on top, they are kind, fun folks, and our calls are one of the things I most look forward to in my schedule. If I had to do it again, I would hire them every time.
The Rodeo CPG sales team has been such a huge support system as we continue to grow our business. We are able to reach out with questions on any CPG topic and they are always quick to provide guidance, but do it with our brand in mind - there is no size fits all and Rodeo understands that through and through.
"Rodeo has been an integral partner for us as we've grown. There's just too many balls in the air for a small team to handle and Rodeo has been there to catch them all."
Rodeo has decades of CPG experience, and it shows. They know all the nuances of this very nuanced industry. They've helped us land large national accounts. Equally importantly, they’ve steered us away costly decisions. As the cherry on top, they are kind, fun folks, and our calls are one of the things I most look forward to in my schedule. If I had to do it again, I would hire them every time.
The Rodeo CPG sales team has been such a huge support system as we continue to grow our business. We are able to reach out with questions on any CPG topic and they are always quick to provide guidance, but do it with our brand in mind - there is no size fits all and Rodeo understands that through and through.
"Rodeo has been an integral partner for us as we've grown. There's just too many balls in the air for a small team to handle and Rodeo has been there to catch them all."
Rodeo has decades of CPG experience, and it shows. They know all the nuances of this very nuanced industry. They've helped us land large national accounts. Equally importantly, they’ve steered us away costly decisions. As the cherry on top, they are kind, fun folks, and our calls are one of the things I most look forward to in my schedule. If I had to do it again, I would hire them every time.
The Rodeo CPG sales team has been such a huge support system as we continue to grow our business. We are able to reach out with questions on any CPG topic and they are always quick to provide guidance, but do it with our brand in mind - there is no size fits all and Rodeo understands that through and through.
"Rodeo has been an integral partner for us as we've grown. There's just too many balls in the air for a small team to handle and Rodeo has been there to catch them all."
Rodeo has decades of CPG experience, and it shows. They know all the nuances of this very nuanced industry. They've helped us land large national accounts. Equally importantly, they’ve steered us away costly decisions. As the cherry on top, they are kind, fun folks, and our calls are one of the things I most look forward to in my schedule. If I had to do it again, I would hire them every time.
The Rodeo CPG sales team has been such a huge support system as we continue to grow our business. We are able to reach out with questions on any CPG topic and they are always quick to provide guidance, but do it with our brand in mind - there is no size fits all and Rodeo understands that through and through.
"Rodeo has been an integral partner for us as we've grown. There's just too many balls in the air for a small team to handle and Rodeo has been there to catch them all."
Rodeo has decades of CPG experience, and it shows. They know all the nuances of this very nuanced industry. They've helped us land large national accounts. Equally importantly, they’ve steered us away costly decisions. As the cherry on top, they are kind, fun folks, and our calls are one of the things I most look forward to in my schedule. If I had to do it again, I would hire them every time.
The Rodeo CPG sales team has been such a huge support system as we continue to grow our business. We are able to reach out with questions on any CPG topic and they are always quick to provide guidance, but do it with our brand in mind - there is no size fits all and Rodeo understands that through and through.
"Rodeo has been an integral partner for us as we've grown. There's just too many balls in the air for a small team to handle and Rodeo has been there to catch them all."
