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In-Store Promotions ExplainedIn-Store Promotions Explained

In-store promotions are a necessary piece of the marketing puzzle for CPG brands. However, understanding the different ways they get charged creates a lot of confusion.

2020 Outlook on Consumer Brand Marketing2020 Outlook on Consumer Brand Marketing

Your customers want to know you. And they know when you’re faking it. It's all about telling an authentic story.

In-Store Promotions ExplainedIn-Store Promotions Explained

In-store promotions are a necessary piece of the marketing puzzle for CPG brands. However, understanding the different ways they get charged creates a lot of confusion.

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Blake
Reid
Two Truths and a Lie
  • I've travelled up the coastline of the Adriatic Sea by bus
  • I drive a VW truck that is 7 years older than me
  • All of my grandparents immigrated to the US from Norway

Which one is the lie?

C.V.
Howe
Two Truths and a Lie
  • I lived in Mr. Rogers' neighborhood growing up
  • I was a student studying Mandarin in Shanghai during the 2003 SARS outbreak
  • I can juggle up to five items at the same time

Which one is the lie?

Salar
Bin Javaid
Two Truths and a Lie
  • I can speak three languages
  • I was an engineer on an Airbus A321 test flight and helped fix the electrical systems when it was grounded
  • I rappelled off a five story building five times in the middle of a desert

Which one is the lie?

Rob
Maxwell
Two Truths and a Lie
  • I once chased a burglar through Boston while driving a Mustang
  • I've had dinner with the former President of Iceland at his residence
  • I observed a riot in the streets of London from a rooftop where the London Police had snipers positioned

Which one is the lie?

Ed
Davidson
Two Truths and a Lie
  • I have set up networks for the CIA
  • My name is listed on a monument in Reykjavic, Iceland
  • I can operate at least 8 different types of Heavy Equipment

Which one is the lie?

James
Mannering
Mike
Woitach
Two Truths and a Lie
  • Topher Grace from that 70's Show once tried to steal an Uber I was waiting for
  • My grandmother and grandfather are famous musicians in the NYC classical music scene
  • I almost had a career as a drummer before I injured myself in a snowmobiling accident

Which one is the lie?

Zach
DeAngelo
Two Truths and a Lie
  • My Grandmother is an award-winning mystery author
  • I was born in Dallas Texas and had a wicked drawl
  • I once tried to re-create the majestic journey of James and the Giant Peach and got stuck in an oversized gourd

Which one is the lie?

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Rodeo has been our go-to partner for operations and sales over the past two years. They've been instrumental in helping us grow and fit so seamlessly into our business, I often forget they are not part of our HQ team! We look forward to continued success with them.

Katy Flannery | Co-Founder, Beckon Ice Cream
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