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Co-Packing 101 + 1.6k+ List of Manufacturing PartnersCo-Packing 101 + 1.6k+ List of Manufacturing Partners

(Almost) everything you need to know about co-packers.

In-Store Promotions ExplainedIn-Store Promotions Explained

In-store promotions are a necessary piece of the marketing puzzle for CPG brands. However, understanding the different ways they get charged creates a lot of confusion.

2020 Outlook on Consumer Brand Marketing2020 Outlook on Consumer Brand Marketing

Your customers want to know you. And they know when you’re faking it. It's all about telling an authentic story.

Co-Packing 101 + 1.6k+ List of Manufacturing PartnersCo-Packing 101 + 1.6k+ List of Manufacturing Partners

(Almost) everything you need to know about co-packers.

In-Store Promotions ExplainedIn-Store Promotions Explained

In-store promotions are a necessary piece of the marketing puzzle for CPG brands. However, understanding the different ways they get charged creates a lot of confusion.

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Blake
Reid
Broker / Distributor / Merchandiser ManagementInventory and Order ManagementSupply Chain OptimizationSales Forecasting and Demand Planning Regulatory and Quality ControlData and Analytics ReportingBrand Position and MarketingPromotional and Trade Management
Two Truths and a Lie
  • I've travelled up the coastline of the Adriatic Sea by bus
  • I drive a VW truck that is 7 years older than me
  • All of my grandparents immigrated to the US from Norway

Which one is the lie?

Christie
Lee
Broker / Distributor / Merchandiser ManagementInventory and Order ManagementSupply Chain OptimizationSales Forecasting and Demand Planning Regulatory and Quality ControlData and Analytics ReportingBrand Position and MarketingPromotional and Trade Management
Two Truths and a Lie
  • I have never lived alone
  • I won a staring contest with a hammerhead shark in the open ocean
  • I am a hobby ceramicist

Which one is the lie?

C.V.
Howe
Broker / Distributor / Merchandiser ManagementInventory and Order ManagementSupply Chain OptimizationSales Forecasting and Demand Planning Regulatory and Quality ControlData and Analytics ReportingBrand Position and MarketingPromotional and Trade Management
Two Truths and a Lie
  • I lived in Mr. Rogers' neighborhood growing up
  • I was a student studying Mandarin in Shanghai during the 2003 SARS outbreak
  • I can juggle up to five items at the same time

Which one is the lie?

Wendy
Davis
Broker / Distributor / Merchandiser ManagementInventory and Order ManagementSupply Chain OptimizationSales Forecasting and Demand Planning Regulatory and Quality ControlData and Analytics ReportingBrand Position and MarketingPromotional and Trade Management
Two Truths and a Lie
  • I've moved over 20 times
  • I've been skydiving
  • I've never been able to do a cartwheel

Which one is the lie?

Salar
Bin Javaid
Broker / Distributor / Merchandiser ManagementInventory and Order ManagementSupply Chain OptimizationSales Forecasting and Demand Planning Regulatory and Quality ControlData and Analytics ReportingBrand Position and MarketingPromotional and Trade Management
Two Truths and a Lie
  • I can speak three languages
  • I was an engineer on an Airbus A321 test flight and helped fix the electrical systems when it was grounded
  • I rappelled off a five story building five times in the middle of a desert

Which one is the lie?

Rob
Maxwell
Broker / Distributor / Merchandiser ManagementInventory and Order ManagementSupply Chain OptimizationSales Forecasting and Demand Planning Regulatory and Quality ControlData and Analytics ReportingBrand Position and MarketingPromotional and Trade Management
Two Truths and a Lie
  • I once chased a burglar through Boston while driving a Mustang
  • I've had dinner with the former President of Iceland at his residence
  • I observed a riot in the streets of London from a rooftop where the London Police had snipers positioned

Which one is the lie?

Adam
Pollack
Broker / Distributor / Merchandiser ManagementInventory and Order ManagementSupply Chain OptimizationSales Forecasting and Demand Planning Regulatory and Quality ControlData and Analytics ReportingBrand Position and MarketingPromotional and Trade Management
Two Truths and a Lie
  • I spent a month in the Alaskan wilderness
  • My great grandfather created Mr. Peanut
  • I've jumped out of a plane

Which one is the lie?

Ed
Davidson
Broker / Distributor / Merchandiser ManagementInventory and Order ManagementSupply Chain OptimizationSales Forecasting and Demand Planning Regulatory and Quality ControlData and Analytics ReportingBrand Position and MarketingPromotional and Trade Management
Two Truths and a Lie
  • I have set up networks for the CIA
  • My name is listed on a monument in Reykjavic, Iceland
  • I can operate at least 8 different types of Heavy Equipment

Which one is the lie?

CJ
Walsh
Broker / Distributor / Merchandiser ManagementInventory and Order ManagementSupply Chain OptimizationSales Forecasting and Demand Planning Regulatory and Quality ControlData and Analytics ReportingBrand Position and MarketingPromotional and Trade Management
Two Truths and a Lie
  • I named my Dog James after James Bond
  • I can hold my breath for 5 minutes
  • I have caddied in a PGA Event

Which one is the lie?

James
Mannering
Broker / Distributor / Merchandiser ManagementInventory and Order ManagementSupply Chain OptimizationSales Forecasting and Demand Planning Regulatory and Quality ControlData and Analytics ReportingBrand Position and MarketingPromotional and Trade Management
Two Truths and a Lie
  • I swam in the Amazon River
  • I've lived within 10 miles of where I was born my entire life (including college)
  • I once caddied for Luke Wilson

Which one is the lie?

Jess
Caven
Broker / Distributor / Merchandiser ManagementInventory and Order ManagementSupply Chain OptimizationSales Forecasting and Demand Planning Regulatory and Quality ControlData and Analytics ReportingBrand Position and MarketingPromotional and Trade Management
Two Truths and a Lie
  • I hate reality tv
  • I despise bananas (they are disgusting)
  • I grew up in a funeral home

Which one is the lie?

Lanning
Ardente
Broker / Distributor / Merchandiser ManagementInventory and Order ManagementSupply Chain OptimizationSales Forecasting and Demand Planning Regulatory and Quality ControlData and Analytics ReportingBrand Position and MarketingPromotional and Trade Management
Two Truths and a Lie
  • I teach yoga
  • I have a French Bulldog named Louie Provolone
  • I have run two marathons

Which one is the lie?

Justin
Lindenmayer
Broker / Distributor / Merchandiser ManagementInventory and Order ManagementSupply Chain OptimizationSales Forecasting and Demand Planning Regulatory and Quality ControlData and Analytics ReportingBrand Position and MarketingPromotional and Trade Management
Two Truths and a Lie
  • I hit a double at Fenway Park
  • I've been to over 200 rock concerts
  • I've worked for Nancy Pelosi

Which one is the lie?

Mike
Woitach
Broker / Distributor / Merchandiser ManagementInventory and Order ManagementSupply Chain OptimizationSales Forecasting and Demand Planning Regulatory and Quality ControlData and Analytics ReportingBrand Position and MarketingPromotional and Trade Management
Two Truths and a Lie
  • Topher Grace from that 70's Show once tried to steal an Uber I was waiting for
  • My grandmother and grandfather are famous musicians in the NYC classical music scene
  • I almost had a career as a drummer before I injured myself in a snowmobiling accident

Which one is the lie?

Kevin
Mannering
Broker / Distributor / Merchandiser ManagementInventory and Order ManagementSupply Chain OptimizationSales Forecasting and Demand Planning Regulatory and Quality ControlData and Analytics ReportingBrand Position and MarketingPromotional and Trade Management
Two Truths and a Lie
  • My favorite color is blue
  • I previously worked in construction
  • I've acted with an Academy Award winner

Which one is the lie?

Zach
DeAngelo
Broker / Distributor / Merchandiser ManagementInventory and Order ManagementSupply Chain OptimizationSales Forecasting and Demand Planning Regulatory and Quality ControlData and Analytics ReportingBrand Position and MarketingPromotional and Trade Management
Two Truths and a Lie
  • My Grandmother is an award-winning mystery author
  • I was born in Dallas Texas and had a wicked drawl
  • I once tried to re-create the majestic journey of James and the Giant Peach and got stuck in an oversized gourd

Which one is the lie?

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Case Studies

Rodeo has been our go-to partner for operations and sales over the past two years. They've been instrumental in helping us grow and fit so seamlessly into our business, I often forget they are not part of our HQ team! We look forward to continued success with them.

Katy Flannery | Co-Founder, Beckon Ice Cream
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