Reinventing how better-for-you brands grow in retail


With our team of industry experts, and our Pitchable sales management suite, we give brands the edge they need in today's changing retail environment.

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We Are A Team

from grocery and tech backgrounds who are working together to reinvent how better-for-you brands grow in retail.

We Understand

that the current infrastructure to grow brands in retail does not meet the demands of today’s rapidly changing landscape.

We Are Driven

by our mission to help better-for-you brands take market share from incumbents.

Here's what we can help you with today:

Don't take it from us. Here's what our clients have to say.

Rodeo has decades of CPG experience, and it shows. They know all the nuances of this very nuanced industry. They've helped us land large national accounts. Equally importantly, they’ve steered us away costly decisions. As the cherry on top, they are kind, fun folks, and our calls are one of the things I most look forward to in my schedule. If I had to do it again, I would hire them every time.

Emily Groden
| Evergreen Founder

The Rodeo CPG sales team has been such a huge support system as we continue to grow our business. We are able to reach out with questions on any CPG topic and they are always quick to provide guidance, but do it with our brand in mind - there is no size fits all and Rodeo understands that through and through.

Louise Huterstein
| COO of OffLimits

"Rodeo has been an integral partner for us as we've grown. There's just too many balls in the air for a small team to handle and Rodeo has been there to catch them all."

Alison Cayne
| Haven's Kitchen Founder

Rodeo has decades of CPG experience, and it shows. They know all the nuances of this very nuanced industry. They've helped us land large national accounts. Equally importantly, they’ve steered us away costly decisions. As the cherry on top, they are kind, fun folks, and our calls are one of the things I most look forward to in my schedule. If I had to do it again, I would hire them every time.

Emily Groden
| Evergreen Founder

The Rodeo CPG sales team has been such a huge support system as we continue to grow our business. We are able to reach out with questions on any CPG topic and they are always quick to provide guidance, but do it with our brand in mind - there is no size fits all and Rodeo understands that through and through.

Louise Huterstein
| COO of OffLimits

"Rodeo has been an integral partner for us as we've grown. There's just too many balls in the air for a small team to handle and Rodeo has been there to catch them all."

Alison Cayne
| Haven's Kitchen Founder

Rodeo has decades of CPG experience, and it shows. They know all the nuances of this very nuanced industry. They've helped us land large national accounts. Equally importantly, they’ve steered us away costly decisions. As the cherry on top, they are kind, fun folks, and our calls are one of the things I most look forward to in my schedule. If I had to do it again, I would hire them every time.

Emily Groden
| Evergreen Founder

The Rodeo CPG sales team has been such a huge support system as we continue to grow our business. We are able to reach out with questions on any CPG topic and they are always quick to provide guidance, but do it with our brand in mind - there is no size fits all and Rodeo understands that through and through.

Louise Huterstein
| COO of OffLimits

"Rodeo has been an integral partner for us as we've grown. There's just too many balls in the air for a small team to handle and Rodeo has been there to catch them all."

Alison Cayne
| Haven's Kitchen Founder