Moonshot Snacks

Product Launch, Operations, and Sales

Problem

Moonshot was looking to take a bite out of climate change with an ambitious line of snacks. They needed help with operations, product development, and sales.

Project

Rodeo got to work quickly and executed the following activities:

Operations

Project Planning

Built gantt chart and brand launch timeline

Co-Packer Search + Negotiation

Conducted a national contract manufacturer search, and performed COGS analysis and contract review with final candidates

3PL Search + Negotiation

Conducted a 3PL warehouse search, total delivered costs analysis, and contract review

Supply Chain + Operations Planning

Commercialized the supply chain by identifying scalable packaging and ingredient partners that also met regenerative ag. and key sustainability metrics

Implemented an inventory management system (DEAR Systems), integrating with Shopify and 3PL warehouse partners to create seamless order and information flow

Created annual and production run based materials requirements plans to assist with purchasing, production, and procurement

R&D

Reformulated products to correct for processing challenges  

Sales

Created a comprehensive bottoms up sales plan and 3-yr sales forecast

Developed brand sales collateral to set up retail launch, including sales sheet, pricing and spec sheets and a Sales Deck

Performed sales outreach in the natural channel

Key Results

"Rodeo has been a key partner in setting up our operations for success. It's been great to have their help and network in conducting co-man, supplier, and other searches, as well as working through the many details of startup operations. They are a pleasure to work with and feel like a part of the team!" -Elaine Hsu, Head of Product, Planet FWD

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