Rodeo Diagnosis

Use the tool below to identify how Rodeo can help with your current needs.

I'm struggling with…

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Data and Analytics Reporting
Brand Position and Marketing
Inventory and Order Management
Promotional and Trade Management
Sales Forecasting and Demand Planning
Broker / Distributor / Merchandiser Management
Regulatory and Quality Control
Supply Chain Optimization
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Your results:

Supply Chain Optimization

Rodeo performs extensive supply chain audits across all components; ingredients, COGs, freight, and co-packers to ensure that brands are optimizing these relationships as they scale. Changes in volume, retail partnerships, and innovation can alter the productivity of each relationship creating opportunities to seize gross margin along the way.

Regulatory and Quality Control

Quality Control is an often-overlooked capability within a consumer brand. Rodeo works hand-in-hand with self-manufactured brands and co-packers to ensure that each production run is compliant with both regulatory agencies and the brand’s internal standards.

Promotional and Trade Management

Trade management is one of the largest cost drivers in CPG and often an incredible source of frustration. Rodeo helps to demystify the process with planning strategies and tools that empower brands to use trade to sell product and not pad the bottom line for retailers and distributors.

Sales Forecasting and Demand Planning

Building an intuitive sales forecast is as much art as it is science. Rodeo leverages data, knowledge of the retailer, velocity analysis, and experience to build models that are intuitive and adaptable to a rapidly shifting environment.

Broker / Distributor / Merchandiser Management

Distributors are a key stakeholder in getting your product into the hands of consumers. Unfortunately, distributor partnerships create complexities that can cost brands a lot of money. We take a holistic approach to distributor management with the intent to form stronger partnerships, avoid predatory policy, and make all parties win. Activities include chargeback review, inventory audits to avoid spoilage, new item submissions, price changes, and compliance.

Data and Analytics Reporting

Rodeo uses data from all available sources (distributor dashboards, retail portals, Quickbooks, syndicated) to create a vivid picture of where your product is working, where it isn’t, and why.

Brand Position and Marketing

We offer strategic marketing support to help guide both positioning and execution strategy. At the core of every successful marketing engagement is a true and precise understanding of the target consumer.

Inventory and Order Management

Our smart purchase order tracking allows us to pull insights on contribution margin, SKU productivity, and freight costs.