Use the tool below to identify how Rodeo can help with your current needs.
Rodeo performs extensive supply chain audits across all components; ingredients, COGs, freight, and co-packers to ensure that brands are optimizing these relationships as they scale. Changes in volume, retail partnerships, and innovation can alter the productivity of each relationship creating opportunities to seize gross margin along the way.
Quality Control is an often-overlooked capability within a consumer brand. Rodeo works hand-in-hand with self-manufactured brands and co-packers to ensure that each production run is compliant with both regulatory agencies and the brand’s internal standards.
Trade management is one of the largest cost drivers in CPG and often an incredible source of frustration. Rodeo helps to demystify the process with planning strategies and tools that empower brands to use trade to sell product and not pad the bottom line for retailers and distributors.
Building an intuitive sales forecast is as much art as it is science. Rodeo leverages data, knowledge of the retailer, velocity analysis, and experience to build models that are intuitive and adaptable to a rapidly shifting environment.
Distributors are a key stakeholder in getting your product into the hands of consumers. Unfortunately, distributor partnerships create complexities that can cost brands a lot of money. We take a holistic approach to distributor management with the intent to form stronger partnerships, avoid predatory policy, and make all parties win. Activities include chargeback review, inventory audits to avoid spoilage, new item submissions, price changes, and compliance.
Rodeo uses data from all available sources (distributor dashboards, retail portals, Quickbooks, syndicated) to create a vivid picture of where your product is working, where it isn’t, and why.
We offer strategic marketing support to help guide both positioning and execution strategy. At the core of every successful marketing engagement is a true and precise understanding of the target consumer.
Our smart purchase order tracking allows us to pull insights on contribution margin, SKU productivity, and freight costs.