The vast majority of consumer packaged goods businesses fail because they do not have the expertise and infrastructure to get through the most precarious stage of growth. Investments at this stage do not usually bring in understanding of the companies themselves or guidance to success.
We invest in companies that we or our partners have worked with on a strategic basis and vetted extensively. Founded by brand builders in the food space, Rodeo Capital is dedicated to creating value through actionable and accountable work. Each one of our team members has been an entrepreneur who has dealt with investors, so we know how to properly align the two parties.