Rodeo Sales Management

Rodeo Sales Management

We provide new brands with the tools they need to see the opaque CPG landscape more clearly.

It's born out of our team’s collective experience starting brands and working at sales management agencies and retailers. Frustrated by the lack of clarity in the process, we have designed a business intelligence and services platform to help our clients navigate the murky waters.

Number of doors is one thing, velocity is everything.


Rodeo Vision

Fueled by a proprietary data & analytics platform, Rodeo Vision empowers brands with the information they need to succeed on shelf.

Purchase Order Tracker

See a detailed record of historical sales that will unlock numerous insights, from % of cases purchased on deal to average shipping cost per case. This tool will allow you to see your business with greater clarity.

Opportunity Closer

Find incremental revenue that's lost to retail execution failure and missed opportunities. Guide your sales managers, brokers, and merchandisers to bring in new revenue and fix issues before they impact the business.

Distributor Inventory Manager

Head off any over-purchase of goods by your distributor and reduce spoilage charges by better managing inventory after it leaves your warehouse.

Promotional Estimator

Know what to expect from deductions for promotional activity so you can plan for tight months and dispute errors that are all too common.

Category Review Planner

Plan out your sales management calendar, manage your sales resources more effectively, and stop missing or playing catch up on crucial reviews.

Month-Over-Month Heatmap

Understand the impact of seasonality, promotions, and other mitigating factors on your business.

Performance Dashboard

Monitor performance, track success of certain sales campaigns, and analyze velocity at distributor & retailer levels (as available).

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Rodeo Launch

For innovative, early stage CPG brands the path to shelf is full of pitfalls that can burn cash and sink dreams.

Our Product Launch Program provides brands everything they need to launch and succeed in the retail marketplace. Through this offering, our team of CPG professionals partner with brands to gauge interest in the marketplace,set-up a best in class supply chain, and put in place best practices and a management infrastructure to guide the business long term.

PRE-LAUNCH | MONTHS 1-2

  • Retail Sales Targeting, Pricing, and Cost Strategy
  • Product Commercialization
  • Co-Manufacturer Search & Set-Up
  • Ingredient & Packaging Sourcing

LAUNCH | MONTHS 3-4

  • Sales Collateral Development
  • Initial Sales Outreach & Sales Network Set-up
  • Warehouse & 3PL Search & Set-up
  • Sales Management System Implementation
  • Demand Planning & MRP System Implementation

STEADY STATE | MONTHS 5+

  • Ongoing Production Planning
  • Ongoing Sales Metric Reporting
  • Insights and Management KPI Dashboards
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