It's born out of our team’s collective experience starting brands and working at sales management agencies and retailers. Frustrated by the lack of clarity in the process, we have designed a business intelligence and services platform to help our clients navigate the murky waters.
Number of doors is one thing, velocity is everything.
See a detailed record of historical sales that will unlock numerous insights, from % of cases purchased on deal to average shipping cost per case. This tool will allow you to see your business with greater clarity.
Find incremental revenue that's lost to retail execution failure and missed opportunities. Guide your sales managers, brokers, and merchandisers to bring in new revenue and fix issues before they impact the business.
Head off any over-purchase of goods by your distributor and reduce spoilage charges by better managing inventory after it leaves your warehouse.
Know what to expect from deductions for promotional activity so you can plan for tight months and dispute errors that are all too common.
Plan out your sales management calendar, manage your sales resources more effectively, and stop missing or playing catch up on crucial reviews.
Understand the impact of seasonality, promotions, and other mitigating factors on your business.
Monitor performance, track success of certain sales campaigns, and analyze velocity at distributor & retailer levels (as available).
Our Product Launch Program provides brands everything they need to launch and succeed in the retail marketplace. Through this offering, our team of CPG professionals partner with brands to gauge interest in the marketplace,set-up a best in class supply chain, and put in place best practices and a management infrastructure to guide the business long term.
PRE-LAUNCH | MONTHS 1-2
LAUNCH | MONTHS 3-4
STEADY STATE | MONTHS 5+