Rodeo was born out of a passion for consumer operations. When it comes right down to it, we are in the business of dealing with disaster on a daily basis with relative grace. Our team is comprised of veterans who have spent their careers building CPG companies and understand the rigors of growing a brand. For some partners, we serve as an entire outsourced operations department and for others we fulfill specific roles to support the existing team. In all cases, we craft a solution that is tailored to each individual need throughout the growth cycle.
Over the years, we've put out so many company fires that it's amazing the team still has their eyebrows.
Rodeo Research and Development brings the rare combination of deep culinary knowledge and decades of manufacturing expertise to help our clients grow through product design excellence. Our team of culinary experts, food science experts, and manufacturing specialists work to fully understand your vision, and then provide the tools to bring that vision to beautiful, profitable, and fully scalable fruition.
Because Rodeo CPG offers expertise across all CPG functions, our R & D team doesn’t design products in a vacuum but in the context of the holistic growth of your company.
Build on the success of your brand by extending into new categories. Use the Rodeo data insights and the culinary and manufacturing expertise of our teams to develop new category launches that are feasible, scalable, on brand, profitable and well designed.
Reinvigorate flagging products or make your hero SKUs even better. Our expert formulators can tighten up existing formulas for scalability, deliciousness, efficiency and cost. Often the first version of a formulation is just the stepping stone to greatness, and our team can help translate your early learnings into concrete adjustments to your product design that translate into more consumer happiness and a better bottom line.
Leverage the Rodeo culinary and new product development teams’ expertise to push beyond the ordinary offerings and develop line extensions that compel additional purchase from your most dedicated consumers. Our expert formulators build supporting flavors and those that can build on your existing line, and sometimes even push into the number one spot to become your customers’ new favorite.
All things are possible through good design! Getting a brand new product into the marketplace can be an anxious affair, and when scaling, you’ll run into a lot of people who tell you what you want to produce is not possible. Everything is possible! The Rodeo R & D team is expert at pushing past expectations to make excellent product that conforms to your vision without making concessions due to a lack of imagination.
Once you have some traction in the market, pushing your production volumes to the next level can feel like an uphill climb. In concert with our operations and sales management teams, our R & D specialists can help adjust your product design and formulation to make your next leap in production as seamless and painless as possible.
We help guide you through the process from requirement scoping to final negotiation.
We set you up with the right partner and on-board retailers and distributors so that you can focus on what matters…selling product.
We evaluate location, pricing, transparency, and capability based on an extensive network of partners we've built over the years.
We analyze freight environments to determine which system suits the needs of each partner brand. Working directly or through distribution, we are constantly evaluating freight rates, providers, and FOB vs. Delivered to identity efficiencies.
We work with distributors and retailers to process orders efficiently to ensure that your product arrives where it needs to be, when it needs to be there. Our smart purchase order tracking allows us to pull insights on contribution margin, SKU productivity, and freight costs.
We analyze your supply chain, in conjunction with sell through, to ensure that your fill rates are high while optimizing inventory levels.
We ensure that brands, that are self-manufacturing or working with a co-packer, have the necessary protocols in place to avoid a calamity.
We utilize an MRP model, that easily integrates with a sales forecast, to efficiently plan resource components. In addition, we help brands integrate demand planning software like DEAR or SOS to maintain a fluid cost of goods and accounting process.
We leverage our extensive network of ingredient suppliers to ensure that brands are purchasing the highest quality ingredients at the best price. Our network allows us to negotiate aggressively on pricing and availability in an otherwise competitive marketplace.